Phew!! There were almost exxon signs on top of the towers
In November 2006, the Golden Gate Bridge, Highway and Transportation District recommended a corporate sponsorship program for the bridge to address its operating deficit, projected at $80 million over five years. The District promised that the proposal, which it called a “partnership program”, would not include changing the name of the bridge or placing advertising on the bridge itself. In October 2007, the Board unanimously voted to discontinue the proposal and seek additional revenue through other means, most likely a toll increase.
More people die by suicide at the Golden Gate Bridge than at any other site in the world. The deck is approximately 245 feet (75 m) above the water. After a fall of approximately four seconds, jumpers hit the water at around 75 mph or approximately 120 km/h. Most jumpers die from impact trauma on contact with the water. The few who survive the initial impact generally drown or die of hypothermia in the cold water.
Most suicidal jumps occur on the side facing the bay. The side facing the Pacific is closed to pedestrians.
An official suicide count is kept, sorted according to which of the bridge’s 128 lamp posts the jumper was nearest when he or she jumped. By 2005, this count exceeded 1,200 and new suicides were occurring about once every two weeks.
There were 34 bridge-jump suicides in 2006 whose bodies were recovered, in addition to four jumps that were witnessed but whose bodies were never recovered, and several bodies recovered suspected to be from bridge jumps. The California Highway Patrol removed 70 apparently suicidal people from the bridge that year.
People have been known to travel to San Francisco specifically to jump off the bridge, and may take a bus or cab to the site; police sometimes find abandoned rental cars in the parking lot. Currents beneath the bridge are very strong, and some jumpers have undoubtedly been washed out to sea without ever being seen. The water may be as cold as 47 °F (8 °C). In addition, because of the relative difficulty of finding and recovering bodies compared to most bridges, the Golden Gate Bridge is suspected of being a favorable site for those who, for whatever reason, wish to fake a suicide.
The fatality rate of jumping is roughly 98%. As of 2006, only 26 people are known to have survived the jump. Those who do survive strike the water feet-first and at a slight angle, although individuals may still sustain broken bones or internal injuries. Moreover, only 4% of the small number of survivors have been able to walk again. One young woman survived, but returned to jump again and died the second time. One young man survived a jump in 1979, swam to shore, and drove himself to a hospital. The impact cracked several of his vertebrae.